Harielle Atana-Lindor is a fashion designer whose work is deeply rooted in heritage, storytelling, and material exploration. With a practice anchored in her Cameroonian and Haitian background, Harielle approaches menswear as a site for cultural reflection and contemporary reinterpretation. Her garments are not simply clothes — they are responses to history, memory, and place.

After studying Fashion Sportswear at London College of Fashion and completing a master’s degree in Fashion at the Royal College of Art, Harielle launched her own label in March 2024. It emerged not only from a desire to create independently, but from a moment of necessity — after struggling to find work post-graduation, she chose to create space for herself rather than wait for it to be offered. The result is a young, ambitious brand shaped by precision, collaboration, and a clear conceptual vision.

Her collections are research-driven, often beginning with images, texts, music, or archival material. Each season is shaped around a narrative — sometimes political, sometimes personal — that informs everything from fabric choice to silhouette. Her recent collection, for example, drew inspiration from Haitian history and featured a custom print of a vintage postage stamp from the country's Olympic long jumper era, embedded into a sharp, tailored shirt.

Material plays a central role in Harielle’s process. She selects fabrics not only for form and function, but for their ability to carry meaning. Textile decisions are driven by image research and cultural reference, turning garments into visual essays. This sensitivity to material culture allows her to build work that is rooted in context, but not constrained by it.

While her designs are structured and technically accomplished, collaboration is at the heart of the brand. Harielle regularly works with artists and creatives across disciplines — film, music, photography — to expand the way fashion is shared and experienced. For her launch, she produced a short campaign film in partnership with friends, using narrative and atmosphere to introduce her vision to the world.

Her brand is currently self-directed and self-promoted, sustained through organic networks, word of mouth, and a growing presence on Instagram. A pop-up event is planned for June, where she’ll show alongside other emerging designers under the collective Water Bullets in Angel, London.

Though early in its life, the brand reflects a mature, confident vision. It is thoughtful without being overworked, political without being didactic. Each piece is part of a larger story — about diasporic identity, material memory, and contemporary masculinity.
If her work could speak, Harielle believes it would say:
“It’s important to reflect.”